> The theme of this chapter is to always have a plan before executing a project, and in this case, that project is a web site. Your plan should consist of ideas about navigation, personality, organization and interaction. These four items will help with the building of a site and in the end, allow your audience to understand what you want to tell or "speak" to them.
> Organization of a site is a crucial part that needs to be clear in categories, navigation, content, etc for you audience to make sense of each category and be able to understand what the main theme or message is.
> It's good to remember that, as Wroblewski states, "the web lacks any real 'physical space'," meaning that you need to provide clues for a user to understand where they are in your site. If you don't have navigation elements on all of your sites pages, then your audience will most likey get lost.
> It's important to keep in mind that less is more. This is great to remember with web site building becuase the more cluttered you make your site with navigation, images, content, ads, etc. the more it will take away from your main point and distract/make things complicated for the user.
> Personality is a key contributor when building a site. Personality determines the kind of audience that will visit your site. Personality covers visual presentation most, with content, colors and images reflecting you and your unique ideas that will help "speak" to your audience.
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