Preface

1. Optimum web designs are organized, techinal and visually appealing.
2. When looking at a website, you go through a range of different emotions based on what the web page provides.
3. Wroblewski discusses the many solutions that are decided when making a superior site and how we will use these considerations to learn the language of the web.
4. What you are looking at on a webpage is also communicating to you the specific site, and when the site is communicating effectively, it becomes a quick, easy-to-use page.
5. Websites are narratives that have beginnings and endings, and those that tell good stories are the most effective and visually appealing.