> Designing a website is also like creating a picture (whether it's a drawing or painting). Within every picture there is a foreground, background, objects and other visual elements that help you understand the message that it’s conveying. Web pages all have messages and it’s up to you to create an informative and organized visual layout that your audience can learn from and enjoy.
> It’s important that your audience can successfully navigate through your web page without any problems. To create a successful website there are many principles, such as proximity, similarity, and continuance, which help to create distinct visual groups that are differentiated and meaningful.
> An important way to visually organize information is by creating a visual hierarchy. With a hierarchy there is an order that will creatively and cohesively appeal to your audience, as well as keeping your site balanced and simple.
> Having a balanced layout in your site will help keep your viewer’s attention and create a system of unity between all of your elements, whether its design or technology related.
> I think the most important part about creating a visually organized site that can communicate all of the principles discussed in chapter four is to simply remember who your target audience is and what you want to express to them. By making your design and content organized, you are creating a website that will send a clear message to your viewer’s.
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