> Your personality determines who you are; it is a definition of your experiences and the way you interact with others. Web sites define experiences, reveal interactions and have similar aspects to a personality. It is necessary to include content and designs that will appeal to your audience and engage them to return.
> You want your site to leave a lasting impression with the audience. To do that you need to include a unique design and layout that is organized, supports and reflects who you are. You want your audience to have a positive reaction when they are done viewing your site.
> The look and feel of you site needs to be visually appealing with the design, typography and color palette you choose. These elements help to communicate to your audience the type of personality you have and how it is different from others (initially sites).
> Your site should be able to tell a story about its personality (every web site is a narrative). This makes the web site unified, meaningful and engaging, allowing your visitors to have an enjoyable experience. (Wroblewski)
> Web sites should always try to give off a positive impression; if it doesn’t then it’s a site that lacks in good design, layout and interaction.
> It’s interesting to think that your web site is indeed a product. You are selling your ideas and all of the visual elements to your audience. Essentially this is giving a brand name to your site.
> Wroblewski describes a brand “as an idea or impression made on your audience by the experiences with your goods and their presentation”. On the web, it is important that you present your site with an interactive interface that is informative and appealing.
> It’s hard to make your site unique from all the million others out there on the web. The design and content reflect strongly on the type of site you are distinguishing from the rest.
> Color and typography strongly set a mood and send messages. Colors can make you excited, comfortable or sad. These emotions all reflect upon the opinions of your audience. For example, yellow reflects energy and warmth while violet is associated with regal and sensual emotions. A typeface’s visual characteristics reflect how the audience feels about them. It’s important to use a typeface that is appropriate to the main theme of your site.
> Other visual elements that play a large role in the design of your site are shapes. It’s good to include abstract and organic shapes, textures and patterns that can set a tone and manner. This will interest your audience and make your site that more unique from the rest.
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